Skedaddle launches new brand identity from The Gate New York.
The Gate, launched a brand refresh for online used-car dealer, Skedaddle (formerly Carsation), Beau Fraser, President of The Gate announced today. Elements unveiled include a new brand positioning, name, logo, tagline, and identity system. The Gate won the account last year following a three-month review.
The identity centers on a new name, Skedaddle. A fully integrated campaign is expected later in the year.
The design was created by Associate Creative Director – Design, Charlie Williamson and the renaming belongs to Associate Creative Director – Copy, Michael Abadi both of whom report to Chief Creative Officer David Bernstein.
“We think the Skedaddle name and tagline line – Home of the eight-minute car – perfectly captures our brand benefit of speed and ease,” said Skedaddle CEO and Founder Duane Berkey. “With consumers anxious to avoid traditional used car dealers, many are turning to the internet where they already do much of their shopping. Skedaddle’s brand identity answers that need with personality and a wink.”
According to Accenture, 75% of consumers would consider making their entire car-buying process online, including financing, price negotiation, back-office paperwork, and home delivery. Skedaddle is one of a select few companies to step in and fill this need, according to Fraser.
Fraser commented, “The Skedaddle name in combination with the logo in the form of a stopwatch and tagline line neatly says a lot about the company and the positive brand experience a consumer can expect.”
Since launching the business in late 2019, Skedaddle has seen tremendous traction and growth that has accelerated during lockdown.
About Skedaddle
Skedaddle (formerly Carsation) is an online-used car buying company founded in November of 2018 by Duane Berkey and located in Westport, Connecticut. Skedaddle will have a wide selection of used vehicles which, have gone through a rigorous 120 point inspection using the highest reconditioning standards in the industry.
About The Gate
The Gate is a full-service advertising agency known for making considered purchases worth considering. Our panel of consumer, cultural, and category experts helps us identify your “Why Axis”: why customers should choose your product or service over someone else’s. This expertise has led to successful communication programs for clients in finance, consumer goods, luxury, insurance, mining, energy, and more. The Gate manages over $250 million in client advertising and has a network of offices in New York, London, Edinburgh, Shanghai and San Francisco. For more information, visit thegateworldwide.com/ny.